Passionate about Norway and deeply respectful of the bartending world, I seized the opportunity to contribute to the Bartender Of The Year 2025 (BOTY25) competition after hearing about it from friends in the industry. I reached out to the organizer and offered my skills in communication and content creation.

Working mostly independently, alongside a professional photographer and a welcoming event team, I captured the energy and expertise of the competition using my iPhone 15 Pro. I had envisioned creative ideas beforehand through research but ultimately filmed everything spontaneously to reflect the authenticity of the moment.

I edited the videos and photos using Canva and Premiere Rush, carefully adapting the style to match the atmosphere of the event. The content was primarily shared on social media (Facebook and Instagram), achieving an engagement rate between 3% and 5%